Moscow is a 24/7 wide open vibrant city that is colorful, energetic and desirable destination for young Russians who seek opportunity and “success.” Traffic stands still at rush hour but also at many other times of the day and night. Expensive cars are an attainable status symbol for people who still live in their 600 square foot apartment in a city with a highly efficient and reasonably priced metro system. It feels like NYC.
Lighting the iconic buildings seems like a way to lure and/or keep Russians downtown. They fill the streets, strolling the plazas and “hanging out” in Red Square which looks like Disneyland. Check out the YouTube below to see university students living it up even in winter.